Ethan

Ethan is the founder of Jiaruilin, a pioneering brand in the women’s lingerie industry. With 13 years of entrepreneurial experience, Ethan has become a respected figure in the business world, known for his commitment to high-quality products and exceptional customer service.

Ethan’s entrepreneurial journey began in 2011 when he was a university student at Changsha University. His first venture involved purchasing men’s clothing from a nearby city and selling it to his peers, which marked his first success in business. Over the next few years, Ethan relentlessly pursued various opportunities, working in insurance, managing small businesses, and even running an online store. Despite numerous challenges and setbacks, he eventually found his true calling in the e-commerce space.

In 2012, Ethan launched an online store specializing in women’s lingerie, which performed well. However, after three years, he recognized the limitations of the e-commerce platform and made the bold decision to pivot into manufacturing. After extensive research, Ethan relocated to Guanyun, a coastal city known for its lingerie industry, to establish his own manufacturing business. Despite having no prior experience in factory operations, Ethan faced these challenges head-on and built his business from the ground up.

By 2016, Ethan’s team had grown from just four people—himself, his wife, and his mother—into a thriving group of 30 employees, generating over 5 million RMB in revenue. By 2018, the company achieved over 60 million RMB in sales. The COVID-19 pandemic from 2019 to 2022 posed unprecedented challenges for businesses worldwide, but under Ethan’s leadership, Jiaruilin navigated through the difficulties and emerged stronger than ever.

In 2023, Jiaruilin achieved a significant milestone by surpassing 1 billion RMB in annual revenue. Ethan attributes this success to his commitment to continuous learning, team development, and unwavering focus on product quality. His vision for Jiaruilin is to take the brand global, introducing premium lingerie products that empower women with confidence and elegance.

Expertise:

• E-commerce strategy and online business development
• Apparel manufacturing and production management
• Product design, innovation, and quality assurance
• Leadership in building and scaling teams
• Strategic planning and sustainable business growth

Education:

• Bachelor’s Degree, Changsha University

Achievements:

• Grew Jiaruilin to over 1 billion RMB in annual revenue
• Successfully pivoted from e-commerce to manufacturing
• Led the company through the global pandemic and came out stronger

Ethan’s mission with Jiaruilin is to offer premium-quality lingerie to women worldwide, helping them feel confident and stylish, while continually driving innovation in the industry.